Mad About Brands
Innovating Everyday Brands Across Food & Cosmetics
Mad About Brands is a European producer and distributor of next-generation FMCG products.
We build, launch and scale consumer brands across the EMEA region — from healthy food to premium skincare.
Mad About Brands is a European producer and distributor of next-generation FMCG products.
We build, launch and scale consumer brands across the EMEA region — from healthy food to premium skincare.
FOOD DIVISION
FOOD DIVISION
Smart Food. Real Ingredients. Better Living.
Smart Food. Real Ingredients. Better Living.
Functional nutrition
Helping Startups and business to get funding and grow
Functional nutrition
Helping Startups and business to get funding and grow
Better-for-You Snacking
Our snack range combines great taste with clean ingredients and reduced sugar — made for modern consumers.
Better-for-You Snacking
We support founders to make their mark
Better-for-You Snacking
Our snack range combines great taste with clean ingredients and reduced sugar — made for modern consumers.
Clean-Label Products
We partner with trusted European manufacturers to ensure transparent sourcing, quality, and scalable production.
Clean-Label Products
We partner with trusted European manufacturers to ensure transparent sourcing, quality, and scalable production.
Cosmetics DIVISION
Cosmetics DIVISION
Smart, clean, and confident care — made for modern consumers.
Smart, clean, and confident care — made for modern consumers.
Smart Care Solutions
We develop effective, easy-to-use skincare and grooming products tailored to today’s fast-paced lifestyle.
Smart Care Solutions
We develop effective, easy-to-use skincare and grooming products tailored to today’s fast-paced lifestyle.
Clean & Conscious Formulations
All our products are EU-made, dermatologically tested, and built around sustainability and ingredient transparency.
Clean & Conscious Formulations
We support founders to make their mark
Clean & Conscious Formulations
All our products are EU-made, dermatologically tested, and built around sustainability and ingredient transparency.
Scalable Beauty Distribution
From private label to retail-ready brands, we supply cosmetics across EMEA with full regulatory compliance and localized packaging.
Scalable Beauty Distribution
From private label to retail-ready brands, we supply cosmetics across EMEA with full regulatory compliance and localized packaging.
SHOWCASE
SHOWCASE
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Our Brands
Our Brands
©2025
©2025
At Mad About Brands, we develop and distribute a growing portfolio of distinctive FMCG brands across food and cosmetics — all designed for modern consumers who value quality, functionality, and design.
Each brand is built on a clear purpose and a strong positioning, combining European manufacturing standards with local market relevance across the EMEA region.
Our brands range from skincare to food, with a few of our own brands and brands we represent. We can provide you with tailor made proposals for any food or cosmetics brand or ingredient you prefer.
At Mad About Brands, we develop and distribute a growing portfolio of distinctive FMCG brands across food and cosmetics — all designed for modern consumers who value quality, functionality, and design.
Each brand is built on a clear purpose and a strong positioning, combining European manufacturing standards with local market relevance across the EMEA region.
Our brands range from skincare to food, with a few of our own brands and brands we represent. We can provide you with tailor made proposals for any food or cosmetics brand or ingredient you prefer.
WHO ARE WE?
WHO ARE WE?
Mad About Brands is an independent FMCG group headquartered in Europe, specializing in the development, production, and distribution of innovative products in food, beverages, and cosmetics.
We combine data-driven market insight with agile product development to create brands that resonate with today’s health-conscious and style-driven consumers.
Operating across the EMEA region, we manage the full supply chain — from concept and formulation to logistics and retail partnerships.
Mad About Brands is an independent FMCG group headquartered in Europe, specializing in the development, production, and distribution of innovative products in food, beverages, and cosmetics.
We combine data-driven market insight with agile product development to create brands that resonate with today’s health-conscious and style-driven consumers.
Operating across the EMEA region, we manage the full supply chain — from concept and formulation to logistics and retail partnerships.
WHAT WE OFFER
WHAT WE OFFER
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Services
Services
©2025
©2025
What We Offer
At Mad About Brands, we combine creativity, production expertise, and commercial strategy to build modern consumer brands from idea to shelf.
Brand Creation & Product Development
From concept and formulation to packaging and storytelling — we transform ideas into purposeful, market-ready brands.
European Manufacturing & Private Label
We collaborate with trusted EU production partners to ensure quality, compliance, and scalability across food and cosmetics.
Distribution & Market Expansion
Our regional network covers the entire EMEA region, connecting brands to retailers, distributors, and e-commerce platforms.
Export & Localization
We handle labeling, documentation, and certification for each target market, including Arabic, French, and English packaging.
Strategic Partnerships
We work with ambitious companies seeking to enter or grow within Europe, the Middle East, and Africa.
What We Offer
At Mad About Brands, we combine creativity, production expertise, and commercial strategy to build modern consumer brands from idea to shelf.
Brand Creation & Product Development
From concept and formulation to packaging and storytelling — we transform ideas into purposeful, market-ready brands.
European Manufacturing & Private Label
We collaborate with trusted EU production partners to ensure quality, compliance, and scalability across food and cosmetics.
Distribution & Market Expansion
Our regional network covers the entire EMEA region, connecting brands to retailers, distributors, and e-commerce platforms.
Export & Localization
We handle labeling, documentation, and certification for each target market, including Arabic, French, and English packaging.
Strategic Partnerships
We work with ambitious companies seeking to enter or grow within Europe, the Middle East, and Africa.
HOW WE WORK
HOW WE WORK
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Process
Process
©2025
©2025
At Mad About Brands, we manage every step from concept to consumer — ensuring speed, consistency, and commercial success across all our brands.
1. Market Insight & Ideation
We start by analysing consumer trends, category data, and emerging opportunities across the EMEA region. This forms the foundation for every concept we build.
2. Product Development & Design
Our team develops product formulations, packaging, and visual identity that align with market demand and brand positioning. We balance creativity with functionality and compliance.
3. Manufacturing & Quality Assurance
We produce exclusively with certified European manufacturers to guarantee quality, safety, and scalability. Each batch meets EU and local regulatory standards.
4. Branding & Storytelling
Every brand we launch carries a distinct identity — with messaging, visuals, and positioning tailored to its audience and market.
5. Distribution & Market Launch
We manage logistics, labeling, and export documentation, then connect brands with key distributors, retailers, and e-commerce channels across the EMEA region.
6. Growth & Optimization
Once launched, we continuously monitor performance, gather feedback, and refine the product mix, pricing, and campaigns to drive long-term growth.
At Mad About Brands, we manage every step from concept to consumer — ensuring speed, consistency, and commercial success across all our brands.
1. Market Insight & Ideation
We start by analysing consumer trends, category data, and emerging opportunities across the EMEA region. This forms the foundation for every concept we build.
2. Product Development & Design
Our team develops product formulations, packaging, and visual identity that align with market demand and brand positioning. We balance creativity with functionality and compliance.
3. Manufacturing & Quality Assurance
We produce exclusively with certified European manufacturers to guarantee quality, safety, and scalability. Each batch meets EU and local regulatory standards.
4. Branding & Storytelling
Every brand we launch carries a distinct identity — with messaging, visuals, and positioning tailored to its audience and market.
5. Distribution & Market Launch
We manage logistics, labeling, and export documentation, then connect brands with key distributors, retailers, and e-commerce channels across the EMEA region.
6. Growth & Optimization
Once launched, we continuously monitor performance, gather feedback, and refine the product mix, pricing, and campaigns to drive long-term growth.